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We understand that as a business owner you know your business quite well, what you may not know is what kind of
website will work for you. That's our business, so a little Design Schooling is the first order of the day.
This makes it easy for you to pick and choose what fits your industry and your business in particular.
As you go over the page and features suggestions listed on this page you will learn what each one is and in the
process determine what fits into Your Design for Your Website.
| Splash Page - not recommended |
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Splash pages are an introductory page to your Web site, often containing a flash
animation that is really more bravado than good sense. It can be very pretty and get those “oohs
and aahs” you might be after but it delays entry into your site (worse yet, returning customers
must ‘click thru’ it each time they return). If you really want an animation and a few rotating
words consider commissioning a smaller version animation in the Home Page header without delaying
the users’ consumption of hard content - and then do not include it on subsequent pages as it may
delay loading or take up valuable web page real estate. |
| Home Page - mandatory |
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Your home page should tell people who you are in 300 words or less (got more to tell -
use an ‘About Us’ page), our society is quickly becoming one of “instant gratification” and if you
don’t deliver they will click off in a hurry. This page typically holds your mission statement,
basically: what you do, why you do it, and the integrity you do it with. |
| About Us - optional, yet highly recommended |
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Establishing a deeper rapport while delivering specifics about you is what your About
Us page is all about, giving you the opportunity to introduce your team, tell a bit about your
history, anything you feel increases your credibility and affability. |
| Contact Us - optional, yet highly recommended |
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A contact page should typically have your location, your hours, your phone numbers and
email all in one place. While these pieces of information are already strategically placed within
your site design, having it all in one place makes it easy for your customers to access, print, or
copy and paste the information into their own Organizers. A form is another industry standard
for this page, it provides an easy way for your customer to submit their comments and questions in
a manner that also guides them along the way. Simply choose what information you would like your
customer to have an opportunity to give you (even choose what they MUST give you) and we will
custom design the form to your satisfaction. A Great tool for Market Research! Comes complete
with a confirmation page thanking them for their submission. |
| Testimonials Page - optional, yet highly recommended |
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Do you already have an established track record? Let your customers’ testimonials work
for you on this page. |
| Privacy Policy Page - optional, yet highly recommended |
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If you collect data via a Contact Form or through other avenues on your site then you
really should have a privacy policy page. Internet users are more conscious about safety and
privacy than ever, so this page is a trust-builder and will decrease form submission
abandonment. Don’t know how to write one? Don’t worry, we do. |
| FAQ Page - optional, highly recommended for certain
industries |
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Why is an FAQ page so important? Mostly, it will ensure you won’t have to answer the
same questions over and over. This saves time and money by letting your clients service themselves.
We recommend soliciting questions on your Contact Us page and through our “Quick Question?”
feature, and when you see repeats, turn them into an FAQ for the page. |
| Portfolio Page(s) - optional |
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Portfolio pages are often identified with people in the arts (design, photography,
etc) but are now widely used in other fields and often expected by your web visitor. It can serve
as a record or your professional development, as proof of performance, show tangibles of what you
or your company has accomplished. It is a given that some of this information will appear on your
‘About Us’ page, or that a Portfolio page can even replace it, yet consider using them for each
member of your team or to showcase finished jobs or projects. |
| Article Page(s) - optional |
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Creating compelling content and build inbound links at the same time. Articles can be
picked up by RSS feeds (the API of the Internet) just like Blogs do, yet articles are usually more
polished than blog entries. Every time another website cites your article you get an incoming link
and become known as an expert in your field. |
| Product Page(s) - optional |
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Whether you sell online or offline displaying your tangible wares is a good idea. If
you choose to use a shopping cart system, this type of page would automatically be included in the
cart pages. |
| Specials Page(s) - optional |
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Do you run specials on a regular basis? Having a static link to your specials page
improves productivity when switching from one promotion to another. Returning customers will always
know where to look for your most recent discounted items. |
| Gallery Page - optional |
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Would you like to displays pictures of events, winners of contests, or just show off
your establishment? Galleries can do the trick. Choose from galleries we maintain for you or use a
version that offers self administration. |
| Calendar of Events Page - optional |
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Not for everyone, yet for those who do have ongoing events it’s a must! Let customers
know when you are having on or offline events, the time, date and duration, recurrence, and even
link the calendar specifics to flyers or individual event pages. Choose from a calendar we maintain
for you or use a version that offers self administration. |
| Individual Events Page(s) -optional |
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If you have a yearly event in mind it’s a good idea to showcase it with its own page.
You can share highlights of past events and the activities you have planned for the next one. |
| Press Release Page(s) - optional and advanced |
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A Press Release carries a lot of weight, yet you must make sure what is contained in a
press release is truly newsworthy. |
| Simple Feature Suggestions |
| Refer-a-Friend Script |
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Have your guests recommend you right from your site! |
| Newsletter Opt-in Script |
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We maintain or Do It Yourself with an easy self administration interface with Compose
and Send options plus the ability to import/export lists! |
| Contact Form-mail Script |
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Fully customizable with Spam Control and email encryption - no more
harvesters bloating up your business inbox! |
| E-Mail Cloaker |
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Stop spammers grabbing your e-mail addresses off your web pages by cloaking it. |
| Human Verify Script |
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Top of the line ‘captcha’ script ensures that only a human can enter the image
code! |
| Gallery Script |
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We maintain or Do It Yourself with an easy self administration interface to upload,
organize, or delete the images you want in your gallery! |
| Calendar Script |
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We maintain or Do It Yourself with an easy self administration interface for ease of
use, add one time and recurring events, and link flyers! |
| Password Protected pages |
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Stop people getting access to pages that you don't want everyone to see. This means
you could sell an e-book or article subscription and only let people who have the password to
access it. |
| Random Quotes Script |
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Display a different quote each time a person visits your pages, perfect for
testimonials! |
| Add to Favorites Button |
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Increase the number of people who bookmark your pages by simply asking them and
providing a simple click solution! |
| Print Page Link |
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Printer and user friendly, a great reminder to print the info on the page for offline
reference! |
| Site Maps |
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Helps your customers find what they need and also useful for ensuring your whole site
gets indexed by search engines. |
| News Scroller |
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Add news tickertape(s) to your pages that displays a scrolling display of the
information you want to share with them. |
| Suggestion Box |
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An ittybitty form designed to harvest suggestions from the marketplace, so easy to use
your visitors will be glad to take the time to fill it out! For further inducement you can offer a
weekly/monthly contest for free products or services to the winner with the best suggestion. |
| Quick Question Box |
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Another ittybitty form designed to cater to your visitors’ impulse questions, too
often a visitor may jump to a competitor’s page to find the answer to their own questions rather
than fill out a long contact form - make it easy and they will use it! |
| Countdown Timer |
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Display how long is left before a special offer ends or before you launch your new
product. |
| Future Date Offers |
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Include offers such as "buy this within the next 3 days and get $10 off", when someone
returns a day or two later it will remember and so will display the correct number of days, rather
than start off at 3 days again - so cool! |
| Today's Date |
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Include today's date at the top of your web pages (or wherever else you like). This is
guaranteed to give your web site that up-to-date feel. |
| Breadcrumb Trail |
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Advanced navigation i.e. “Home > Category > Specific Product”, live and
clickable, this allows visitors to keep track of where they are and easily jump to a desired return
point. |
| Popups |
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Pop-ups can be a very powerful way to get new specials or events through to your
visitors. |
| Site Search Form |
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Search functionality on your site makes your content easier to navigate. |
| Mobile Site Version |
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Have customers that look for you on the go? We can format a version of your site for
mobile phone / WAP browsers. |
| XML Page Syndication |
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Have lots of informative pages? We can create syndicatable RSS feeds from your page
content - a great way to build traffic from your existing content. |
| Social Networking Links |
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Insert a variety of social networking links into your pages so that they become
instantly viral. |
| Audio - Video |
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Add Audio or Video to your website complete with playback controls and auto play. |
| RSS Feeds |
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Add quality RSS content into your pages to help keep them fresh |
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More Complex Feature Suggestions
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Shopping Cart
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E-commerce designed to fit your needs. |
| Blog Script |
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Inform, teach, apprise, and let your customers know what you know! Get picked up
by RSS feeds! |
| Advertising Feature Suggestions |
Your web site can generate revenues by integrating advertising space. The contents of your pages get richer, and at
the same time, you make a profit.
| Rotating Banners |
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Sell your own specials on every page with rotating banners, or add affiliates you
choose. |
| Affiliate Links |
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Recommend people you trust who have products or services that are complementary to
yours and establish avenues of income! |
| Google Adsense |
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Add passive income to your website by including relevant ads by Google on your
pages. |
| Amazon Product Link Adverts |
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Monetize your page by choosing particular products or choose Amazon Self-Optimizing
Ads or their recommended products. |
| Oxado Advertising Integration |
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The Next Big Leader in passive advertising revenues, its multi-level aspect allows you
to make money from ads on websites new subscribers own! |
Google XML Sitemap Submission
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Create and submit a Google Sitemap - essential to your Google ranking
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Project & Site Overview Report |
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SEO Analysis of your pages |
| PayPal Integration |
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Sell products right off your web pages with this PayPal “Buy Button” Wizard. Easy to
set up and something that could see you generating sales quickly from your pages.
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| Full E-commerce shopping carts integrated into your banking
system. |
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