Should you use your website to increase revenue with Internet Advertising? Why not take advantage of “click-throughs”’ that were likely to become “click-offs” anyway? The main reason someone will click-off your website is that, while somehow relevant enough to come under their eye, your site did not answer their specific need. So to answer the question of whether to employ Internet Ads, absolutely! But let’s speak plain here. Starting from the ground up you want to have a beautiful website that is easy to navigate and informs your customers. No matter how many ads you place for yourself, or ads you have on your page that link to others, none of it will matter if your website itself has nothing to offer. Have you ever done a search and come up with page after page of articles on a subject only to find that each one you click will then blast you with so many Ads and Links that it’s nearly impossible to find the content you were looking for? We have, time and time again. And while we have become savvier on scrolling down quickly to the bottom of the page to find the (often substandard) article, the annoyance is still there. And that annoyance leads to ignoring that site in future. There may have been many great links there but sensitivity to overkill demands escape! And the “Back” button is the favored escape route when overkill is present. People do not come to your website to look at advertising; they come to look at your content. It is while they are mulling over your content that their eyes may stray towards an ad you have placed on your site. It is vital to make sure their eyes only stray because somehow you don’t quite fit the bill, not because you neglected to tell them how you DO fit their needs. It is not your main goal to “bounce” customers off to someone else’s site. It should be your goal for them to continue to peruse YOUR website and increase YOUR sales. Yet Internet Advertising on your site can be considered another service offered to your guest in case you are not quite what they were looking for, even so, consider what you are offering. It does you no good to offer widget1 at such and such a price and have a rotating ad show up with a cheaper price for the same widget. In that scenario you have just been the unwitting advertising agency for your competitor. All the time, effort and expense in creating your website has bled into your neighbor’s pocket. This will not do. What does work is if they found you because their need is a relation of widget1, say widget1a, but you do not sell widget1a then it is a goodwill service to tell them who does carry it. While Adsense by Google and Ads by Amazon.com offer quick easy fixes for secondary revenue on your site, wouldn’t it behoove you to do some research to partner with companies and resources that compliment rather than compete with your own services or products? | |||
